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Snow Interview

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LA 411

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Kelly Anderson: The Startup Princess

Startup Princess is an international network committed to Empowering Women Entrepreneurs by offering resources for women in business to support, mentor, collaborate, learn from, and inspire one another.  In 2006, after struggling to raise funding for an initial business venture, Kelly King Anderson recognized an important market niche existed for reliable resources educating women desiring to start and grow successful businesses, thus Startup Princess was developed (via their website.)

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Allison Nazarian: Starting a Copywriting Business

In this candid interview Allison Nazarian tells us her journey into business as a copywriter and what she has learned about getting clients, finding her sweet spot and being certified. She also shares what she has received from being on Twitter. She is the author of "Love Your Mess"

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Blinds.com CEO Jay Steinfeld

Jay is the CEO of Blinds.com, a company he founded in 1996. It has since achieved revenues surpassing $50 million and is ranked #192 of all US e-commerce companies. It is also the world’s top retailer for blinds, shades, and other window coverings.

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What Does Del Do?

Over the last couple of years while being on Twitter, I have almost completely changed my focus. At one time, I was writing up a storm, but after a while that gets a little old. I like to write, but not as my source for income. It's too much pressure to come up with stuff people will read. LOL

Well, at the same time I was dabbling in Internet TV and Radio, just testing the waters. Well, after doing quarterly, then monthly analysis, it was found that we were growing at about 1 million viewer minutes every 5 months with zero advertising or marketing.

Our radio station "Old School" is listened to around the globe, and we are pleased with the results.

One day I happen to read an article I was about to Retweet (Twitter language) on publishing books on Barnes and Nobel and Amazon, etc. Well, the strategy that I have used quite successfully in the TV dept with using public domain items, is what I decided to do on the publishing.

So, now 3 months in, we are selling, consistently, daily. At this point we have published over 50 ebooks, and that number is growing. Our growth in profitability has been at least 10 fold per month.

Some people say that Twitter has no ROI, but that one chance article opened up a whole new income stream for the company. Sadly, I don't recall who wrote the article or I would give them credit.

So, what does it mean. It means that Del Williams Media has changed. The client model was not working well for us because our income was too dependent on the whims of another. Our goal for the year is to make all our properties self supporting. By that I mean that each channel will be purchased, to eliminate the ads which are currently only benefiting our host.

So there you have it, that is what I do.

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Any Person May Become Great

THERE is a Principle of Power in every person. By the intelligent use and direction of this principle, man can develop his own mental faculties. Man has an inherent power by which he may grow in whatsoever direction he pleases, and there does not appear to be any limit to the possibilities of his growth. No man has yet become so great in any faculty but that it is possible for someone else to become greater. The possibility is in the Original Substance from which man is made.

Genius is Omniscience flowing into man. Genius is more than talent. Talent may merely be one faculty developed out of proportion to other faculties, but genius is the union of man and God in the acts of the soul. Great men are always greater than their deeds. They are in connection with a reserve of power that is without limit. We do not know where the boundary of the mental powers of man is; we do not even know that there is a boundary.

The power of conscious growth is not given to the lower animals; it is man’s alone and may be developed and increased by him. The lower animals can, to a great extent, be trained and developed by man; but man can train and develop himself. He alone has this power, and he has it to an apparently unlimited extent. The purpose of life for man is growth, just as the purpose of life for trees and plants is growth. Trees and plants grow automatically and along fixed lines; man can grow, as he will. Trees and plants can only develop certain possibilities and characteristics; man can develop any power, which is or has been shown by any person, anywhere.

Nothing that is possible in spirit is impossible in flesh and blood. Nothing that man can think is impossible-in action. Nothing that man can imagine is impossible of realization. Man is formed for growth, and he is under the necessity of growing. It is essential to his happiness that he should continuously advance. Life without progress becomes unendurable, and the person who ceases from growth must either become imbecile or insane. The greater and more harmonious and well rounded his growth, the happier man will be.
There is no possibility in any man that is not in every man; but if they proceed naturally, no two men will grow into the same thing, or be alike. Every man comes into the world with a predisposition to grow along certain lines, and growth is easier for him along those lines than in any other way.

This is a wise provision, for it gives endless variety. It is as if a gardener should throw all his bulbs into one basket; to the superficial observer they would look alike, but growth reveals a tremendous difference. So of men and women, they are like a basket of bulbs. One may be a rose and add brightness and color to some dark corner of the world; one may be a lily and teach a lesson of love and purity to every eye that sees; one may be a climbing vine and hide the rugged outlines of some dark rock; one may be a great oak among whose boughs the birds shall nest and sing, and beneath whose shade the flocks shall rest at noon, but every one will be something worthwhile, something rare, something perfect.

There are undreamed of possibilities in the common lives all around us in a large sense, there are no “common” people. In times of national stress and peril the cracker-box loafer of the corner store and the village drunkard become heroes and statesmen through the quickening of the Principle of Power within them.
There is a genius in every man and woman, waiting to be brought forth. Every village has its great man or woman; someone to whom all go for advice in time of trouble; some one who is instinctively recognized as being great in wisdom and insight. To such a one the minds of the whole community turn in times of local crisis; he is tacitly recognized as being great. He does small things in a great way. He could do great things as well if he did but undertake them; so can any man; so can you. The Principle of Power gives us just what we ask of it; if we only undertake little things, it only gives us power for little things; but if we try to do great things in a great way it gives us all the power there is.
But beware of undertaking great things in a small way: of that we shall speak farther on.

There are two mental attitudes a man may take. One makes him like a football. It has resilience and reacts strongly when force is applied to it, but it originates nothing; it never acts of itself. There is no power within it. Men of this type are controlled by circumstances and environment, their destinies are decided by things external to themselves. The Principle of Power within them is never really active at all. They never speak or act from within.

The other attitude makes man like a flowing spring. Power comes out from the center of him. He has within him a well of water springing up into everlasting life, he radiates force; heist felt by his environment. The Principle of Power in him is in constant action. He is self-active. “He hath life in himself.” No greater good can come to any man or woman than to become self-active.

All the experiences of life are designed by Providence to force men and women into self-activity; to compel them to cease being creatures of circumstances and master their environment. In his lowest stage, man is the child of chance and circumstance and the slave of fear. His acts are all reactions resulting from the impingement upon him of forces in his environment. He acts only as he is acted upon; he originates nothing. But the lowest savage has within him a Principle of Power sufficient to master all that he fears; and if he learns this and becomes self-active, he becomes as one of the gods.

The awakening of the Principle of Power in man is the real conversion; the passing from death to life. It is when the dead hear the voice of the Son of Man and come forth and live. It is the resurrection and the life. When it is awakened, man becomes a son of the Highest and all power is given to him in heaven and on earth.
Nothing was ever in any man that is not in you; no man ever had more spiritual or mental power than you can attain, or did greater things than you can accomplish. You can become what you want to be.

(Excerpt from The Science of Being Great)

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Art of Money Getting: DO NOT SCATTER YOUR POWERS

Engage in one kind of business only, and stick to it faithfully until you succeed, or until your experience shows that you should abandon it. A constant hammering on one nail will generally drive it home at last, so that it can be clinched. When a man's undivided attention is centered on one object, his mind will constantly be suggesting improvements of value, which would escape him if his brain was occupied by a dozen different subjects at once. Many a fortune has slipped through a man's fingers because he was engaged in too many occupations at a time. There is good sense in the old caution against having too many irons in the fire at once.

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Gini Dietrich: Social Media and PR

Gini Dietrich, CEO of Arment-Dietrich shares what is happening in social media and public relations.



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Ava Diamond (@feistywoman): How I Accidentally Started a Business

Del Williams speaks with Ava Diamond, President of the Diamond Success Group, Ava is a sought-after speaker, consultant, facilitator, and seminar leader. Her programs are filled with practical information—people come away with the inspiration, motivation and tools they need to succeed. Ava is a featured author in Real World Management Strategies that Work, which features twelve of the nation’s top authorities on management and leadership. She is also the author of Great Quotes from Feisty Women, a book of inspirational quotations with insight and down-to-earth wisdom from Ava.




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Two Question Interview: Michelle Yogis

What is the best business advice you received?

The best business advice I've ever received is that in order to be promotable, you must have people as knowledgeable as you are to take your place. Share your knowledge. 

How do you want to be remembered?

I'd like to be remembered for being fair, honest, knowledgeable, approachable and a hard worker. (as I said in my tweet, the phone rang as I was answering question one and after chatting with my cousin for a while, I mentioned these questions...she said she'd just like to be remembered and not have people ask "who?"... I can agree with that.)

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Two Question Interview": Barry Frangipane

What is the best business advice you received?

 "Relinquish your need to be right"

What do you want to be remembered for?

 "He was a person of integrity, a loving example for his children, and a caring husband"

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Lorrie Morgan-Ferraro: All About Selling to Women Through Copywriting

Lorrie Morgan-Ferrero founded Red Hot Copy (www.redhotcopy.com) in 1999 in an effort to work anywhere, raise her family, and still make a good living. Her background in journalism and acting prepared her for the competitive nature of copywriting. Lorrie’s words have sold products in a variety of industries including mompreneurs, professional speaking, the seminar business, hypnosis, health & fitness, nutritional supplements, biz op, and entrepreneurial services. After working closely with clients like motivational speaker Les Brown, Alexandria Brown, David Neagle, Loral Langemeier, MaryPat Kavanagh, Alex Mandossian, and Mark Victor Hansen, among many others, Lorrie now focuses her passion on educating entrepreneurs and copywriters how to get the job done the RIGHT way. She is a frequent guest speaker (both on stage and in teleseminars). Lorrie has written two award-winning home study courses, conducts a world-famous virtual copywriting training on how to sell to women called the She Factor Copywriting Bootcamp, holds live workshops, and is authoring the original book, The She Factor based on her own The She Factor Marketing System. She is a direct descendent of Ralph Waldo Emerson but swears their writing styles are completely different. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales copy to a more modern version…copy written with authenticity, trust, and rapport.


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Two Question Interview: Jeff Rago

What is the best business advice I received?

I actually have two answers for this. The first would be from my parents. They told me that an education is the most important thing I could do for myself and insisted that I go to college. At the time I wanted to skip college all together. I am so glad they encouraged me to go. The education was incredible but the experience of being at Northwestern is something that I will have with me for the rest of my life. Some of my best friends to this day I met during my first week of school. I was thrown into situations that I would not have experienced had I not gone and because of this I grew as a person. I tell everyone to go to college and if they can go far from home. There is nothing like having to figure it out on your own. 

The second piece of advice came from a friend that I met at Northwestern. After many years working in the Meetings and Events industry, I was ready for a change so I reached out to my friend John who had become very successful in Broadcasting. He told me to take an entry level job, work hard and show my value. Pretty basic advice but I followed it and he was right. I started working as an intern and within a few months was offered a job. I didn't take the job at that time but a few months later was offered another job which led to me eventually producing my own pieces, getting an agent and booking jobs.

I am still a work in progress but both pieces of advice where instrumental in getting me to this moment. 

What do I want to be remembered for? 

I hope that I bring joy to people. When all is said and done I want people to look back and smile because something I did, said or wrote made a positive difference in their lives. If it makes them laugh, even better. Being remembered is a long way off for me though. I have a lot more happy to make. 


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Cameron Herold: Focus! Focus! Focus!

Del Williams sits down with Cameron Herald, the innovative business guy behind 1-800-Got-Junk, and talks to him about his new venture, backpackcoo.com and what he thinks business owners need to work on to be competitive in this day and age.

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Jane Pak: Women in Business

Jane Pak currently serves as the Chief Executive Officer of the National Association of Women Business Owners, Los Angeles Chapter (NAWBO-LA). Ms Pak is responsible for the development, oversight, implementation, communication and evaluation of all strategies and activities related to the day-to-day administration of the organization. NAWBO-LA is one of the largest and most dynamic of the 83 nationwide chapters of the National Association of Women Business Owners, NAWBO-LA represents the interests of an estimated 543,000-plus privately held, 50% or more women-owned firms in the greater Los Angeles region, employing over 692,000 people and generating nearly $125 billion in sales. Prior to joining NAWBO-LA, Ms. Pak spent over 10 years in various capacities in the public and private sectors. Best known as a solutions strategist, she spent nearly 4 years as a consultant specializing in brand and business development strategies around global citizenship profiles. Prior to private practice, Ms. Pak served as the youngest Asian-American Presidential Appointee to serve the U.S. Small Business Administration






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Two Question Interview: Carmen Villadar

What is the best business advice you received?

I've been lucky. I've had the opportunity to work with different mind sets who are great at what they do. The advice they have all given me, I've taken verbatim. There is one advice, per se that I have somehow managed to integrate in all things and not just business. It was by an author called, Antoine de Saint-Exupéry. The advice was "On ne voit bien qu'avec le cœur. L'essentiel est invisible pour les yeux."  ("It is only with the heart that one can see rightly; what is essential is invisible to the eye.")

This applies so well when dealing with clients and people in general. Often people are not able to express what they really feel or what they really want. I always try taking a step back and listening with my heart for clues as to what it is they are really trying to tell me. This also involves asking the right questions at the right time and in the right manner. 

Perhaps I've learned to follow this advice when I use to be a nurse. Nursing was one way for me to really get to know people and understand their pain and fears. To empathize. 

*Laughing* I suppose I also apply the nursing process: Assess (what is the situation?) Diagnose (what is the issue?) Plan (how to solve the issue) Implement (putting plan into action) E - Evaluate (did the plan work?)

What do you want to be remembered for?

I want to be remembered for being able to really "connect" with people, to see the world through their eyes and to help them understand themselves and their environment a little more than before. Basically, it comes down to empowering them with the insights needed to reach the next level.

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Trey Pennington: The Art of Storytelling for Business

Trey Pennington tells us the importance of telling our stories, our reasons why we do what we do to our customers. People buy from people they know, like and trust, this comes from the stories, not just the features and benefits of the product or story. Your story is unique, so tell it.


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Two Question Interview: Mark Oakes



What’s the best advice I’ve received?

Leadership begins with leading ourselves. When we lead ourselves we’re able to pour their lives into others. That calling, however, begins with a very personal commitment to grow and improve. Water can only be drawn from a full well. Leaders serve others because they have the capacity to serve. This is the essence of character-based leadership

What do I want to be remembered for?

Faithful husband, father and friend

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Two Question Interview: Sandra McMedia


MidLife writer/producer of stories re: luxury travel, food, wine and funny side of life. Cookie Sommelier. She can be found at www. midliferoadtrip.tv





Best Business advice I have ever received

Always understand how the other person makes money .. never try to negotiate from a position of weakness and ALWAYS go above & beyond delivering more than what is expected. 

What I want to be remembered for

That I was fair, I was kind and my intentions were pure, good.


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The Two Question Interview: Daiv Russell





What is the best business advice you received?


Listen to what the marketplace is telling you it wants --
often they're screaming into a void and no one hears them.

What do you want to be remembered for?


Revolutionizing the way consumers and manufacturers do business together.

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The Two Question Interview: Joe Pena





What is the best business advice you received?

Keep going, no matter what. (great advice for small business owners too


How do you want to be remembered?


Finding that balance between giving And receiving (which is typically out of balance on either end in many people I come across).

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Joel Comm: What it takes to do business online

Joel Comm is an American author and Internet marketer. In 2006, he published The AdSense Code: What Google Never Told You about Making Money with Adsense, which were New York Times and Business Week bestsellers. His newest book is called KaChing: How to Run an Online Business that Pays and PaysJoel takes some time to tell Del how to make money online and why he does it. 


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